Momentum AI: a conversion landing page for an AI startup

Context and problem

Self-initiated project: a fictional brief I wrote for practice, treated as if it came from a real client — with audience, goal and constraints defined before any code.

The brief: an AI startup acquiring its first customers, with a product that is hard to explain in a few words. Visitors arrived from ads and left without understanding the value.

The goal was a page that takes people from the problem to the right plan in a few clicks.

My responsibility

• End-to-end project: conversion structure, copy, design and development.

Solution

A hero with a clear value proposition, a product section, a pricing table, testimonials and calls to action throughout.

Architecture decisions

• A classic conversion structure (problem → solution → proof → offer) to guide reading.
• Plain HTML, CSS and JavaScript for fast loading — speed matters for paid traffic.

Stack

• HTML
• CSS
• JavaScript

Results

A fast page with a hierarchy designed for conversion

Ready for A/B tests on headline and CTA